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An Introduction to Black Copy
Welcome to Black Copy, a professional writing service for web pages, blogs, social networks, brochures, adverts, press releases, articles, case studies, battle plans and anything else that requires the written word. My task is to develop your ideas and communicate them directly to your target audience, helping you achieve your marketing goals by increasing visitors, increasing sales, increasing orders or increasing enquiries.
Good copy, like any investment, should bring more money into your business, more interest in your cause or fulfil whatever it is your investment goals were aiming to achieve.
This is how I go about it;
- Research – I gather as much information as possible from you, your market and your competitors to ensure I understand both your business and your target customers. For web based writing this include keyword research and meta data considerations that help to increase search engine rankings.
- Planning – Before I begin writing I create a plan of attack, to ensure that nothing is left out and the writing brief is completely fulfilled.
- Writing – The copy is written to be compelling, concise and targeted. It will say exactly what you wanted it to say, in only as many words as are necessary to fulfil the brief. Time is precious and no one wants to read waffle.
- Editing – After you receive the first draft you can decide whether it hits the spot or needs something extra. Things occasionally get overlooked in the initial consultation stage. I will perform two edits without additional cost to ensure you have exactly what you wanted in the final draft.
I offer very reasonable prices on any writing job, large or small.
For a quote email: ian@blackcopy.co.uk with your name, telephone number and a brief description of the job, and I will get straight back to you.
